Skola Jönköping University
Kort om utbildningen
International Marketing is a programme that increases your ability to meet the marketing challenges companies face as a result of a changing competitive climate. Issues such as digitalization, globalization and the rapid rate of change highlight the importance of an international setting and make renewal a central theme. The programme has an emphasis on practice through course activities with corporate interaction combined with theoretical depth. During the year you will study topics ranging from the behaviour of consumers to the nature of the global economy.