Masterprogram i Marknadskommunikation

Drawing on the School’s long-standing expertise in marketing communication—not least the heritage from the former department of Advertising and PR that has now merged with Stockholm Business School—this Master’s programme takes a broad approach to marketing communication by exploiting the multi-disciplinary nature of the theoretical areas of marketing communication and traditional marketing research.With a basis in the social sciences and humanities, the programme gives a theoretically grounded and practically relevant basis from which to critically analyse, understand, and work with marketing communication, advertising and PR.